After teaching Spanish for 5 years at university, I caught the
coding bug and began working for Mad Genius, an ad agency in Ridgeland, MS.
Here is a smattering of some things I have helped accomplish as part of this awesome team.
Visit Clinton, MS
This is a kiosk app we did at Mad Genius for visitors to
Clinton, Mississippi. I was lead developer after getting
initial HTML and CSS from the designer. This
site, written with Vue and Nuxt, pulls data from a
remote WordPress database using WP REST API. I chose
Nuxt for its built-in server-side rendering. The site
now displays on iPad-powered kiosk stands in hotels and
public buildings in Clinton, including City Hall. The
same infrastructure used for this was also used for two
other smaller tourism sites I built for the same client:
Clinton Historical Tour.
Farm Bureau Insurance
This project involved building
a WordPress theme and custom plugins to
consolidate the web presence of Farm Bureau Insurance across five states and their
respective websites. It entailed interacting with Farm Bureau's internal API.
My role was largely post-launch maintenance, as well as
substantial refactoring and feature additions to the layout generation and API
data retrieval plugin
Bookshelf to Couch
An online continuing education platform started by a
marriage and family therapist, bookshelftocouch.com
presented many unique challenges. I was Mad Genius'
lead developer on this site and greatly enjoyed having the
opportunity to build ecommerce features using the WooCommerce
WordPress plugin and an LMS using LearnDash. It was
somewhat of an experiment in how to get multiple plugins
to work together and still be maintainable, but I was
very happy with the end result.
Georgia Farm Monitor
The Georgia Farm Monitor television show wanted
to use the videos from their YouTube channel to make their own branded
webpage. I was the primary developer on this project. The challenge was to retrieve all
data through the YouTube Data API, so that we could build on what the client already had,
but in a way compatible with the Netflix-style design created by one of Mad Genius's
excellent designers. This was probably the funnest website I've ever made, and it
I was the primary developer for Ivey Mechanical's
website. This project featured specific animations on scroll, reactive components,
various WordPress sub-menus, and image lazy-loading.
Harper, Rains, Knight & Co.
The layout for the website of this accounting firm called for
developer, and I had the opportunity to learn more about Vue JS, which I used for
the on-page find-an-accountant filter. This is a great example of using a reactive
library for one small part of a website, which Vue is great for.
Central Mississippi Down Syndrome Society
The background image psuedo masking of the active main menu is the part I
remember most about implementing this design. CSS background images can be so
frustrating! I also learned to use the GreenSock JS animation library for the
homepage and some navigation transitions. My knowledge of WordPress menus and
pagination was also sharpened by this project.
My main role of interest in this website was adding the careers feature, for
which I used PHP and WordPress to interact with a third-party jobs API.
Mississippi Center for Plastic Surgery
This was one of the first professional websites I ever made, and I'm still proud of it. I
learned a lot about basic CSS layout, jQuery animations, and WordPress.
I have budgeted and constructed AdWords campaigns for
certain institutions of higher learning
as a member of the Mad Genius team. These projects included Display, Search,
and Video ad campaigns. These were campaigns largely centered around recruitment,
with raising brand awareness as the primary objective. I reported on key
performance indicators (KPIs), such as video views, video watch times, ad impressions, and
click-through rates. I also added Google Analytics event tracking to some of these
websites in order to track button clicks or form completions that qualified as a KPI.
I have managed extensive website data and conversion tracking for corporations
in a wide range of industries, including the insurance, financial
and legal sectors. While my primary role has been focused on the
tracking/development side through tools such as Google Tag Manager, I have also
managed many AdWords campaigns for these businesses.
I have some limited experience with basic ecommerce tracking for a
large corporation. The project was centered around one
product with various tiers/costs. It involved tracking Gravity Forms
completions as product purchases.